La Maison des Soirées Lentes is a brand built around the idea of the slow evening — a moment deliberately removed from rush, noise, and speed. It’s a place where soft light, a well-chosen bottle, and an unhurried conversation become the center of the experience.

The visual identity reflects this atmosphere through a blend of old-world Parisian charm and contemporary clarity. At its core is an emblematic seal inspired by traditional French châteaux and historic academic marks. The central illustration — a stylized château — symbolizes stability, culture, and a sense of escape. Surrounding it is a delicate typographic system with a distinctly French tone, subtly vintage yet intentionally refined.

To extend the brand world, we created a modular pattern built from key icons: the château, wine bottles, and cocktail glasses. This pattern works seamlessly across printed materials, menus, packaging, merchandise, and interior details, giving the brand a consistent visual rhythm.

The purpose of the brand is to offer more than a bar — it aims to create a place people return to for a feeling. A setting where evenings stretch slowly, the city grows quieter, and time feels generous.